The Hidden Extras: A Clear Guide to Moerland’s Marketing & Styling Cost Structure

When you plan to sell, the last thing you want is a surprise on the invoice. This guide explains Moerland’s marketing and styling cost structure in plain language—what’s included, what’s billed separately, and how everything is settled via the notary. By understanding Moerland’s marketing and styling cost structure up front, you can budget confidently and focus on achieving the best result.

What your commission covers (and what it doesn’t)

Moerland Makelaardij charges a sales commission of 1% to 1.5% of the final selling price. The exact percentage depends on the property. All tariffs are listed on an inclusive-of-VAT basis to keep pricing transparent.

What the commission does not include are your marketing extras. Professional photography, floor plans, and online advertising (including Funda listings) are billed separately from the commission and settled later at the notary. Optional services—like arranging an energy label or professional home styling—are also billed in addition to the commission.

In short:

• Commission: 1%–1.5% of the sale price (VAT-inclusive).
• Marketing and styling: billed separately and settled later.

The marketing elements you should budget for

To maximise visibility and buyer engagement, your listing should be presented professionally. The following items are billed separately from the commission:

• Professional photography
• Detailed floor plans
• Funda listing (with the ‘Blikvanger’/spotlight feature)
• Online advertising and digital promotion

Moerland publishes listings on its own website and on Funda, and also showcases each property in the agency’s street-facing office window for additional local exposure. The agency maintains an Instagram presence for extra visibility as well.

Optional presentation upgrades

• Home styling or a clear-out: On request, Moerland can organise professional home styling or a clear-out to elevate first impressions. Styling costs are treated as separate marketing expenses and added to the final invoice.
• Energy label arrangement: If you ask Moerland to arrange the energy label, those costs are added on top of the commission.

How and when these costs are settled

One of the most practical advantages for sellers is that Moerland settles marketing expenses at the notary upon closing. That means you don’t have to pay all extras upfront.

• Marketing expenses (e.g., photography, floor plans, Funda listing, online ads): invoiced separately and settled at the notary at completion.
• Home styling/clear-out: organised on request; styling costs are added to the final invoice and settled at completion.
• Commission: sellers may choose to have Moerland’s fee deducted from the proceeds and paid via the notary on the completion date.
• Payment methods: Moerland also accepts payment via bank transfer and iDEAL if you prefer not to settle at the notary.

At-a-glance summary

Note: If you request an energy label through Moerland, those costs are added separately as well.

Where your listing appears (and why it matters)

• Moerland website: Your listing is published with high-quality content to capture buyer interest.
• Funda (with ‘Blikvanger’): The spotlight feature helps your home stand out in a crowded feed.
• Office window display: Every listing is placed in the agency’s street-facing window, boosting visibility to local foot traffic.
• Instagram: Additional social reach keeps your property top of mind among active buyers.

Clear, consistent exposure across these channels helps generate viewings quickly. Typically, Moerland schedules approximately two weeks of viewings after going live before setting a bidding deadline—an approach designed to create momentum and encourage competitive offers.

Quick answers (for featured snippets)

• Are marketing costs included in Moerland’s commission?

  • No. Photography, floor plans, online advertising, and Funda listings are billed separately and settled at the notary upon closing.

• Can Moerland arrange home styling, and how is it billed?

  • Yes. On request, Moerland can arrange professional home styling or a clear-out. Styling costs are separate marketing expenses added to the final invoice.

• How are fees paid at completion?

  • Marketing expenses are settled at the notary at closing. You may also choose to settle the commission via the notary. Bank transfer and iDEAL are available payment methods.

• Will Moerland coordinate repairs or renovations?

  • No. Moerland does not coordinate repairs or renovations. However, the team can assist with home styling or a clear-out to improve presentation.

• Which channels will feature my home?

  • Your property appears on Moerland’s website, on Funda (with ‘Blikvanger’), in the office window, and is promoted via Instagram.

Practical budgeting takeaways

Use these steps to plan your marketing spend with confidence:

1. Separate your budget lines

   • Allocate funds for the commission (1%–1.5%) and create a separate line for marketing and styling. This ensures accurate comparisons when evaluating your total selling costs.

2. Prioritise visual assets that convert

   • Invest in professional photography and accurate floor plans—they are essential for generating clicks and qualified viewings.

3. Leverage Funda’s ‘Blikvanger’ spotlight

   • The spotlight can improve visibility where buyers are actively searching, increasing the chance your listing is shortlisted.

4. Consider targeted digital promotion

   • Strategic online advertising can capture buyers who track neighbourhoods and price bands similar to yours.

5. Use styling selectively

   • If the property is vacant or cluttered, styling or a clear-out can sharpen presentation and help buyers picture themselves in the space.

6. Decide your settlement preference early

   • Confirm whether you’ll settle marketing and commission at the notary or via bank transfer/iDEAL, so the closing process is seamless.

7. Line up your compliance items

   • If you need an energy label arranged, request it early so your listing can go live without delays.

8. Coordinate your launch window

   • Once your listing is live, expect roughly two weeks of viewings before a bidding deadline. Align photography, floor plans, and styling in advance to go to market at full strength.

Related services you may want to explore

• Free introductory meeting: Discuss your plans and likely sale proceeds before you commit.
• NWWI-validated valuation: Moerland’s taxateurs deliver lender-accepted reports with a quick turnaround—useful when refining strategy or financing.
• Purchase guidance: If you are buying and selling, consider discussing a coordinated approach to timing and negotiation.
• ‘Stille verkoop’: Prefer a discreet sale? Ask about off-market options with limited public exposure.

Conclusion

A successful sale starts with clarity. Moerland’s marketing and styling cost structure is straightforward: commission is 1%–1.5% of the sale price, while marketing deliverables and optional styling are billed separately and settled conveniently at the notary. With professional presentation across the Moerland website, Funda (including the ‘Blikvanger’ feature), the office window, and Instagram, your home gets the exposure it deserves—without surprises on the invoice.

Ready to plan your sale? Book a free, no-obligation meeting today. Call or WhatsApp +31 20 610 3366, or email info@moerland.nl to get started.